Welcome to my portfolio
"There is no set path in life you have to follow. Take a leap of faith, and where you end up might be far more amazing than where you started."
Growing up, I thought I'd become a doctor or a teacher. I even completed my B.Ed. And yet, here I am, creating content for B2B and consumer brands. Life does have a way of surprising us. (And a little secret: I love surprises.)
It all began with an internship I took during lockdown, writing blogs for a startup called Plot Twists. Ironically, it became the plot twist of my own life. One project led to another, and before I knew it, this was my career.
Hi, you already know what I do by now, but a proper introduction is still due.
I'm Anjali, a content writer and strategist with 5+ years of experience across nonprofits, healthcare, B2B SaaS, fintech, and more.
Over the years, I've had the chance to work across different areas of content:
- Written long-form SEO and AEO focused blogs with 60K+ monthly visits
- Crafted product pages and case studies that convert
- Built newsletters with consistent reader engagement
- Drafted SOPs (statements of purpose) for applicants
- Defined brand and content guidelines for consistent voice
- Created mindmaps and pillar pages for content strategy
- Optimized articles weekly, driving AI Overview visibility and 1.6K+ LLM mentions
Beyond writing, I also review and edit peer work, helping keep quality and consistency at the heart of everything we publish.
What keeps me going is simple. Every brand has a story, and I love finding the clearest, most engaging way to tell it.
